FREQUENT QUESTIONS
Everything you need to know about the distribution of your printed materials.
1. Why should I advertise my company through leaflet distribution?
Leaflet distribution is the classic advertising method for promoting and showcasing products and services. According to research conducted by the Direct Marketing Association, it reflects consumer preferences as well as the effectiveness of promotional activity through printed distribution as follows:
- 79% keep the leaflet, give it to a friend, or take a look at it
- 38% keep the leaflet for a few days
- 13% keep it for a week or longer
- 48% of consumers visited a store, called for questions, or purchased the product after receiving the leaflet
- 71% believe that samples are useful
- 66% find offers useful
- 62% prefer discount coupons
- 47% find leaflets with new products interesting
- 48% reacted positively to the leaflets they received compared to other advertising methods
2. Is it an outdated advertising method?
Not at all. Printed communication remains a direct and effective way to reach consumers, especially when used with proper targeting and combined with digital campaigns. Geographic targeting and organized distribution can turn printed material into a meaningful part of a modern marketing mix.
3. Why is it an effective advertising medium?
Because it allows a business to communicate directly with thousands of households or companies in specific geographic areas at a controlled cost.
Effectiveness increases when there is proper targeting, attractive creative design, and a clear call‑to‑action.
4. Can leaflet distribution bring me customers?
Because it allows a business to communicate directly with thousands of households or companies in specific geographic areas at a controlled cost. Effectiveness increases when there is proper targeting, an attractive creative design, and a clear call‑to‑action.
5. What are the benefits of printed distribution?
Printed distribution offers direct access to the audience, geographic targeting, wide coverage, flexibility, and controlled cost. At the same time, it can work complementarily with digital campaigns through QR codes, landing pages, and special offers.
6. What is the cost of distribution?
The cost is determined by factors such as the quantity, the size and weight of the leaflet, the distribution areas, the density of each area, and the specific requirements of the campaign.
7. Why choose leaflets over other advertising methods?
Printed distribution does not require you to choose one medium over another. It can operate independently or complement digital marketing, social media, radio, and other forms of advertising.
Its advantage lies in the physical and direct contact of the consumer with the message, especially when distribution targets the right audience in the correct geographic area.
8. How does distribution work?
You inform us about the campaign’s objective, the quantity of material, and the areas you are interested in. Together, we design the appropriate distribution plan, organize our teams, and proceed with the execution according to the agreed timeline.
Where required, we can support the planning with geographic targeting and GIS / Geomarketing.
9. What are the methods for monitoring distribution?
The distribution teams operate under the supervision of team leaders, and the execution can be monitored through GPS Tracking.
10. Is there anything that can affect distribution?
Yes. Extreme weather conditions, limited access to apartment buildings or private areas, and other unforeseen factors may temporarily affect the schedule.
In such cases, we adjust the plan so that the work is completed safely and in accordance with the agreed specifications.
11. Are there areas or locations where distribution is prohibited?
We always respect “No Advertising / No Flyers” signs as well as any restrictions regarding access to private areas and buildings.
12. How do you ensure correct placement of printed materials?
The promotional material is placed carefully at the designated delivery points. Our teams receive specific instructions for the proper handling of the material and for maintaining the professional image of the campaign.
13. How do I choose distribution areas and the number of leaflets?
You do not need to know all the details in advance. You simply inform us about the audience you want to reach, the areas of interest, and your available budget.
Based on this information, we can recommend suitable areas, postal codes, and indicative quantities, using GIS Analysis and Geomarketing where appropriate.
14. How am I informed about the progress of the distribution?
We provide updates on the progress and completion of the campaign. Depending on the service, this may include GPS data, the areas and routes covered, quantities, dates, and campaign reporting.
This gives you a clear picture of where and how your distribution was carried out.
15. What is targeted distribution (Targeted Distribution)?
It is the selection of specific geographic areas, postal codes, or points based on the target audience and the campaign objectives, so that the promotional material is directed where it has the highest commercial value.
16. What is Targeted Sampling?
It is the organized distribution of product samples in selected areas, households, businesses, or predetermined points. It combines physical contact with the product, geographic targeting, and the ability to provide reporting.
17. What is GPS Verified Distribution?
Through GPS, the routes of the distribution teams are recorded, offering greater transparency and the ability to verify the geographic coverage of the campaign.
18. What is GIS & Geomarketing?
GIS & Geomarketing use geographic data to improve the planning of a campaign. They can assist in selecting areas and postal codes based on the business’s objectives and the audience it wants to reach.